Read the full the article here: Cowin, J. (2025, June 19). The Veldt 2.0: Your smart home wants your children. Stankevicius. https://stankevicius.co/artificial-intelligence/the-veldt-2-0-your-smart-home-wants-your-children/
In my previous work for Stankevicius, The Moloch Trap: OpenAI’s Evolution and the Paradox of Progress, I explored how competitive dynamics in artificial intelligence development can lead rational actors toward collectively harmful outcomes, even when each individual choice appears reasonable. That analysis focused on the corporate battlefield where AI companies race toward ever-greater capabilities, often at the expense of safety and human welfare.
Now, as Mattel announces its radical partnership with OpenAI to embed artificial intelligence directly into children’s toys, we witness the Moloch trap’s most intimate invasion: our nurseries, childhood playrooms, and Sunday morning pillow fights. Ray Bradbury’s 1950 vision in “The Veldt,” once dismissed as science fiction fantasy, now reads like a blueprint for our current moment, where smart homes promise to think for us and AI companions offer to raise our children.
This article, written exclusively for Stankevicius, examines what might happen when the same competitive forces that drive corporate AI development turn their attention to childhood itself. While my previous work dissected the systemic pressures pushing AI companies toward potentially dangerous innovations, this exploration probes into the human cost of that race: how the pursuit of “smart” toys may be undermining the fundamental bonds between parents and children, and between children and their own developing humanity. Welcome to The Veldt 2.0, where your smart home doesn’t just want your data. It wants your children.
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