Exclusive for Stankevicius: From Lewis’s Hideous Strength to Deepfakes and the Machinery of Belief

In my previous article for Stankevicius, “The Veldt 2.0: Your Smart Home Wants Your Children,” I drew on Ray Bradbury’s 1950 short story “The Veldt” to warn that the corporate arms race in artificial intelligence is no longer confined to laboratories and trading floors; it is creeping into nurseries and playrooms. I argued that when companies such as Mattel announce plans to embed OpenAI’s language and video models into children’s toys, the Moloch trap comes home. Bradbury’s fictional HappyLife Home, with its immersive nursery, serves as a blueprint for a smart-home ecosystem in which machines monitor and mediate children’s relationships. Negative highlights are privacy breaches, the risk that intimate recordings could be repurposed into deepfake child pornography, and the broader danger that children might form their first emotional attachments with responsive algorithms rather than with human caregivers.

This exclusive Stankevicius article extends that moral inquiry from the home to the public sphere. Deepfakes, convincing audio and video fabrications generated by machine-learning models, transform images and voices into programmable surfaces. They threaten to dissolve the link between what we sense and what is real. The problem is not merely technological; it is moral and political. Drawing on C. S. Lewis’s dystopian novel That Hideous Strength (1945) to explore how technocratic institutions manipulate belief. In the book the National Institute of Co‑ordinated Experiments (N.I.C.E.) attempts to recondition public opinion by flooding society with narratives that make disbelief costly.

Today’s stakes are high. Recent incidents highlight the significant advancements in technology and the continued inadequacy of institutional preparedness. In early 2024, as reported by CNN, the British engineering giant Arup revealed as $25 million deepfake scam, centered around a finance worker in Hong Kong who transferred 39 million dollars (HK$200 million) during a video meeting, believing she was speaking to her executives; the “colleagues” were AI‑generated. 

Cowin, J. (2025, October 9). From Lewis’s Hideous Strength to Deepfakes and the Machinery of Belief. Stankevicius. https://stankevicius.co/artificial-intelligence/from-lewiss-hideous-strength-to-deepfakes-and-the-machinery-of-belief/

Brazilian Journal of Business publishes “AI and the future of marketing education through the lens of the Space Merchants,” by Jasmin Cowin, Cristo Leon, Sabra Brock, Xavier Oviedo Torres

Image generated by Dall-E

It is a pleasure to announce the following article which grew from our quartet’s transdisciplinary discussions. publication:

Cowin, J., Leon, C., Brock, S., & Torres, X. O. (2024). AI and the future of marketing education through the lens of the space merchants. Brazilian Journal of Business6(2), e70382 .




Announcement: Dr. Jasmin Cowin selected for the 2024-2025 CETL Faculty Fellowship at Touro University

I am honored to share that I was selected as the recipient of the 2024-2025 CETL Faculty Fellowship at Touro University. This fellowship, effective immediately and running through June 30, 2025, marks a significant milestone in my academic career, allowing me to spearhead an innovative project integrating Artificial Intelligence into our teaching practices.

Under the guidance of Prof. Dr. Shlomo Engelson Argamon, Associate Provost for Artificial Intelligence and Professor of Computer Science at Touro University, I will be developing a faculty development course on AI, set to launch in Spring 2025. This initiative aims to explore how we approach and engage with digital transformation in education.

Throughout the fellowship, I will contribute to the CETL webpage, sharing insights and resources to support my fellow faculty members and peers. Additionally, I will serve on the CETL Faculty Advisory Board, working collaboratively to enhance our collective efforts and drive educational strategies.

As I begin this fellowship, I look forward to sharing the developments and insights gained with our larger Touro University academic community. I anticipate engaging in meaningful conversations and collaborations.

Stay tuned for updates on this initiative, and join me in exploring the potential of AI in shaping the future of education at Touro University.

#CETLFellowship #AIinEducation #DigitalTransformation #TouroUniversity